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Photo by Jonas Denil

Service and application

for the rental of recreational equipment


BOOK     --->      COLLECT     --->     HAVE FUN


Before I'll tell you all about the project I have to mention special conditions during which it was made. The concept was created during the Service Jam workshop - 48 hours to change the world.

What is Jam?

"One special weekend, people interested in service and customer experience will meet at locations all over the globe. They will be designers, students, academics, business people, unemployed people, customers, mums, kids, and grand-dads.

In a spirit of experimentation, innovation, co-operation, and friendly competition, teams will have less than 48 hours to develop and prototype completely new services, products, or initiatives inspired by a shared theme.  At the end of the Jam, their collection of brand new insights and prototypes will be published to the world."         [ as written on 
GlobalJams  ]

So yes, we met in our wonderful variety, randomly divided into teams. Our team got a fancy name "Nutella", and we committed the "Fun Truck" project.


Service Jam 2019

Service Design, Design Thinking

Two days of intensive work during which the teams go through 4 phases of Double Diamond: Discover, Define, Develop, Deliver.

Secret Theme

The topic of each jam is a mystery until the workshop begins. In 2019, the theme was "BLUE", which we set in the realities of the city.


The idea behind such jams is to create a team of diverse people in terms of age, profession, or experience. And that's what our team was like. Having so many different points of view, we were able to look at the issue from a broader perspective.

And it's amazing how you get to know others during three intense days of work, it was fun too.


The main framework of the workshop was the double diamond method.

It included such techniques as:

* Guerrilla research

* Mind Map

* 5 Why's

* Lotus Blossom

* 6-3-5

* Personas

* Customer Journey Map

* Value Proposition Canvas

* Storyboard

* Elevator Pitch

1 Empathize









The secret theme of this Jam was 'Blue' and pretty quickly we all agreed, that for us, it's all about the river.

Wrocław is a city of 100 bridges, and thus a city of a river and its banks - both wild and regulated. All residents love the Odra river, and yet there are also uncomfortable issues related to this topic. We decided to investigate - what exactly are those.

For this purpose, we used brainstorming and created a mind map.

mapa m.jpg


After creating the mind map, we moved to the 6-3-5 method.


We chose the most interesting problems and wrote them down on 6 sheets. Each of us filled their sheet for 5 minutes and then passed it on. For the next sheet, we were already working with the ideas of our predecessor.


It was fun to see how we complete each other on this task. One person's idea activated new layers of imagination in someone else. It was very productive.


We decided to narrow down our problem selection even further and group them from the easiest to the most difficult. Some of the problems are so extensive or independent of us that, unfortunately, they have exceeded our capabilities. We've placed stars on the problems that were most interesting to us. Those are qualified for the next stage. At that point, we already had a winner.

main question

Why don't the inhabitants spend their free time in the public space by the river?

guerilla research

Having defined the problem, we decided to ask the interested parties themselves. We created a questionnaire and started guerrilla research. Fortunately, the workshops were held in one of the central parts of Wrocław, so we were full of volunteers. We asked people of all ages. Some of the reasons why they don't go to the river surprised us a bit. The respondents mentioned such things as:

*  It's dirty

* There's no infrastructure

* It's dangerous

* Lack of company (this was mostly elderly people)




Okay, so we choose an issue and did research. Now it was time to get to the bottom of the problem. We needed to ask the right questions and analyze the collected data.

5 Why's

It's a really interesting, yet simple method.

It's also used in Psychology to unearth the deep root cause of an issue. The basic idea is to repeat the question “why?” until you find the real answer.


5 Why's generated the following conclusions:

* no plan or initiative on the part of the city - "no man's land"

* no clean, safe, lighted places

* no willingness to invest in social capital

* other investment priorities

main issue defined

Lack of attractive land development along the river.



Now it was time to take our main Design Issue and find ideas that could help to solve it. And for ideas, we used the Lotus Blossom technique.

Lotus Blossom

This technique focuses the power of brainstorming on areas of interest. It's similar to a mind-map, but is more structured and pushes you in ways you don't experience in classic mind-mapping. Development of ideas resembles a blooming flower, which ten divides into more blooms. Our bloom lost few petals, but maybe 4.5 was enough <;

Our Lotus brought us an ideas like:

* Animations - organized games
* Aggregation of events in the city
* Playground
* Infrastructure
* Rental Service - Fun Truck




Service and application

for the rental of recreational equipment

After a discussion, we decided to combine a few things and create Fun Truck - a mobile rental of equipment, but also blankets, sunbeds, and other things that the Value Canvas ​​showed necessary. The idea was inspired by Food Trucks and the fact that the service can move and be seasonal.

But what was it to be exactly? We had to clarify the basic rules of the service and for that we used Persona and Value Canvas.



This wasn't easy, because we wanted to do more than one persona. Like.. why only young with kids? What about older people? But this was a sprint and time and purpose allowed us to create only one character.

The next step was to create a persona. It is much easier to imagine a service if we know who we are addressing it to. Therefore, based on the research, we have created a characteristic user and his needs and possible problems. Below I present a very shortened version because unfortunately, the persona card did not survive the workshop.

persona mala.jpg

Wojtek - single dad.

Age: 37


* spend a nice weekend outdoors with the kids

*  have relative peace

What annoys him:

* all those countless bags

* that you need to drive everywhere

* equipment is expensive

the value proposition canvas

Value Canvas helped us clarify the assumptions of the service.

It turned out, for example, that it is impossible to predict what equipment will be needed, so it was a good idea to partially automate the service. Let's imagine such a parcel machine, but with the equipment.


But what about technical support? We decided that someone from the service should also be there. That is why the other half of Fun Truck is the service and additional rental of things such as sunbeds, grill, ball, or paddles. A little smaller scale for spontaneous fun.





food truck



parcel locker



So Wojtek wants to have a nice, active day out with the kids. But he doesn't want to carry bags from home. What's more, the kids want to roller-skate and he doesn't want to buy skates just for that one time. Sunbeds or a blanket would also be good to have. But how many hands do you need to carry it all?

But he doesn't have to! All he has to do is use the Fun Truck app, order everything the day before to the selected Fun Truck and collect it on the spot. Yes, he can order a barbecue too. Isn't it great?


Paper model by me

What about the app?

The user orders the equipment from the rental shop using the application. In order to design it well, we had to analyze the entire shopping path. For this purpose, we have developed the Customer Journey Map.

customer journey.jpg

When I think about this now, I don't think I would go for an app for the second time.  What if you only want to try this service? You don't install an app for something you might use only once.

In this case, Responsive Web Design would work much better. You could place an order form desktop or form a mobile. It's definitely easier to browse lots of equipment on the desktop.

As for application design, there were many sketches, and we tested the prototype, but they as well didn't make it through the workshop. Or someone keeps it in their treasury <;

But this idea has definitely huge potential. I would use this service myself.

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